Introduction
Hello, I’m Keith Gordon, the broker and founder of Altru Realty (spelled “ALTRU” Realty). I’m recording this video to address the aftermath of Hurricane Helene and Hurricane Milton, which caused significant flooding in the greater St. Pete area, Sarasota, and up the coast toward Cedar Key. Many friends and family were affected by this devastating storm, with some homes experiencing water damage ranging from two inches to four feet.

If you’re considering selling your water-damaged home, I’d be glad to represent you as your listing agent. I work exclusively for sellers under single agency, meaning I owe you fiduciary duty. I don’t represent buyers or buyer’s agents—only sellers. My fee for this service is 1.5%.

Why 1.5%?
I’m offering this reduced rate of 1.5% because I understand the challenges you’re facing. For this fee, I will:

• List your property on the MLS and major real estate websites like Realtor.com, Zillow, and others.
• Ensure your listing is distributed through the IDX feed, reaching all other realtors.
• Provide excellent representation and effective marketing.

I’ve sold $1.5 billion worth of real estate across Florida and have an impeccable reputation. In this situation, you do not have to offer a buyer’s agent commission, which can save you money.

Understanding Commissions
You may have heard about the Sitzer Burnett class action settlement regarding real estate commissions, which went into effect in August 2023. Typically, buyer’s agents request a commission of 2.5% to 3%. However, when selling a water-damaged home “as-is” or vacant land, the dynamics are different.

Most buyers for these properties are investors, not end-users. Investors often don’t use buyer’s agents, and even if they do, they’re less concerned about commissions. This allows you to sell your home with a total commission of just 1.5%.

That said, some offers may still request a buyer’s agent commission, and you may need to consider paying it. However, I recommend listing your home at your desired price (your “walk number”) with no wiggle room. The market for damaged properties is competitive, and buyers won’t pay a premium since there are many options available.

My Role as Your Listing Agent
As your listing agent, I will:

• Vet potential buyers to ensure you receive the highest possible value.
• Require a $50,000 escrow deposit to secure the deal.
• Set a short due diligence period (typically 7 days), after which the escrow becomes non-refundable.

This approach protects your interests and ensures a smooth transaction.

Why Choose Altru Realty?
At Altru Realty, we provide trusted and professional services. We are affiliated with New Frontier Title, a top-tier title company (I’m a co-owner). Our trusted processor, Lynn Simonton, will guide you through the closing process seamlessly.

I’ve sold over 5,500 homes in Florida and would be happy to consult with you about selling your water-damaged property. If you have any questions, feel free to call me directly at 727-202-1127.

Closing
Thank you for listening. If you’re ready to sell your home with excellent representation at a 1.5% commission, trust Altru Realty to get the job done.