Sell Your Home The ALTRU Way
The ALTRU® Way

We believe Real Estate Should be Better!


What makes a real estate agent qualified to negotiate the sale of your property?  In many cases, nothing.  Unlike any other real estate brokerage, ALTRU® holds our real estate agents and brokers to standards that break the mold.  They receive rigorous real estate negotiation strategy training under founding veteran broker, Keith R. Gordon, prior to handling your important property transaction. 


Every ALTRU® protocol has been developed to give home sellers the absolute BEST real estate transaction representation and support. You aren’t listing with just an agent. You are listing with a robust and highly trained team of real estate experts. Only the most experienced professionals with extensive real estate transaction training are considered qualified to handle the sale of your home.


ALTRU® uses a "Single Agent Relationship" as opposed to the lesser form of representation that is default in some states known as "Transaction Broker." ALTRU® chooses Single Agent because it adds a fiduciary element of loyalty, obedience and confidentiality. Your best interest is our #1 priority!


We close more homes in a year than most real estate agents do in a lifetime, giving us a depth of experience that most Realtors® can only dream of.


We have a team of real estate professionals working for you including ALTRU® Certified Negotiators (Agents/Brokers), property listing administrators, customer relations directors, home marketing specialists and ALTRU® Certified Transaction Coordinators. We have you covered 7 days a week.


We have spent years building customized property listing software and our proven real estate sales system that allow us to charge MUCH less than a traditional real estate agent and allow you full control of your account.


Your property is marketed on the top real estate websites in the industry as a showcase or enhanced listing. Your home will be professionally photographed and include a 360 tour, a custom property brochure and a custom-built property website. We spend what most agents won’t to get the best exposure for your home.

If you have any questions,
Please call us toll free: 1-888-392-4806

Choose How To Move Forward:

(888) 392-4806

Call us to ask questions or for help starting your listing.



Log in or create a new account and enter your property information.


Fill out our online form and we will be happy to help you.


“Your success is my commitment.”

Keith R. Gordon
Founding Broker

Expertise + Experience + Savings = The ALTRU® Way